Hanfeng Evergreen Inc. is a leading provider of value-added fertilizers for China’s urban greening and large agricultural markets. Headquartered in Toronto, Canada, Hanfeng has a research and development centre and production facilities in China.

While China is the world’s largest consumer and producer of conventional fertilizers, its value-added fertilizer industry is still at an early stage of development. Value-added fertilizers have properties which improve fertilization effectiveness and efficiency, while reducing environmental damage compared with conventional fertilizers. China’s domestic fertilizer industry is fragmented with numerous small regional producers, many operating out-dated and inefficient equipment. There is limited domestic production of slow-release fertilizers and high quality NPK fertilizers. Imported value-added fertilizers are too expensive to penetrate the China market to any significant extent.

The demand and need for value-added fertilizers in China is growing due to the modernization of the agricultural industry and growing environmental concerns. Hanfeng is a first-mover in addressing this demand with domestic production, which allows for cost savings over imported products. Our investments in technology and production capacity have positioned Hanfeng to be a leader in the value-added fertilizer industry and have garnered industry and government support in China.

Hanfeng has established a track record of strong growth and profitability from inception, due to our team’s extensive operating experience in China. Our commitment to innovation, quality and customer service has enabled Hanfeng to build a valuable brand name and reputation. With over 600 experienced and dedicated employees in China and a strong board of directors and management team in Canada, we believe that Hanfeng’s key competitive advantage is our human resources.

Our name “Hanfeng” is an homage to our roots and our future: “Han” meaning of ancient Chinese heritage, and “Feng” meaning maple, an internationally recognized icon of Canada. Hanfeng symbolizes our unique combination of Canadian capital and technology, with local market knowledge and operating experience, to realize the rapid growth opportunities in China.

Value-added Fertilizer Strategy

Hanfeng’s growth strategy is to capitalize on our first-mover advantage in the value-added fertilizer industry by focusing our resources on establishing a market leading position in two prime agricultural regions of China: the China East Region (Jiangsu, Shandong, Anhui, and Zhejiang provinces and Shanghai), and the Northeast China region (Heilongjiang, Jilin, Liaoning provinces and Inner Mongolia Autonomous Region). The goal of Hanfeng’s strategy is to create barriers to entry in these regions by establishing low cost production of value-added fertilizers, enabling us to deliver value to the customer, develop relationships with distributors and build upon the existing Hanfeng brand name.

Hanfeng has acquired exclusive for China licenses for slow-release and premium NPK production technology and established the country’s first private R&D centre for value-added fertilizers at our Shanghai site. Hanfeng’s strategy of investing in technology and R&D is expected to enhance our competitive advantage and protect profit margins.